The stories that matter most in a family rarely get written down. They live in a person — in how they tell it, what they choose to say, what they'd want you to know someday. Oovali exists to preserve that.

We kept noticing the same thing: people already carry around exactly what they'd want to say to someone, and exactly when they'd want them to hear it — they just never had a way to hold onto it until that moment came. That gap is what got us started.